With over one billion monthly active users, "WeChat" reigns supreme in the realm of Chinese social media. As part of Adidas' highly successful digital marketing strategy, creating a new mini program app within "WeChat" was essential. Mini Programs are small, self-contained applications integrated into the "WeChat" platform, eliminating the need for downloads and offering seamless access to various features. Within "WeChat," Adidas can effortlessly deliver content, facilitate payments, foster social interactions, and offer personalized experiences to its followers and customers.
I worked with another UX designer directly with the Adidas China team and delivered all the UX flows and visuals of the WeChat mini program app. All the layouts and visual style were optimized and adapted to Chinese user experience behavior patterns and Adidas guidelines.
News feed
Structure to handle a variety of content formats specific to each campaign experience.
Newsfeed built with a modular design
Easy to create custom product content in the news feed page with a simple system of adjustable page modules.
Browse and search
Seamlessly explore, browse and search the favourite products with a simple component's structure that can change and adapt to a broad range of products.
Product listing page
An easy way to explore various product collections integrated with campaign experience to create a completely new experience for their users.
Easy search and filtering
Products can be sorted by gender, collection, size, colour and much more. This functionality was adapt to Chinese user experience filtering patterns where all the filters are arranged in a more compact way.
Product detail page
The product detail page highlight the key features and benefits of the product, combining beautiful photography with video, product descriptions, and user reviews. Scrolling through product images in favour of a carousel and adding the “live chat customer service” option next to "Buy now "and "Add to shopping bag" buttons, was an essential request, that is part of the Chinese behaviour patterns.
Personalised products
The app comes with a functionality that allows fans to create their own personalised products.
Shopping bag
The shopping bag gives users the power to store the most liked products, make it easier to checkout. The customer could check or uncheck the products in the shopping list and only the checked products will be added into the order.
Personalised profile
The profile segment provides an ecosystem for settings, tracking the user "Creator ID" profile with all the benefits and all users in-app activity including the orders, points, and vouchers.
One page checkout
Simple, yet highly functional, the checkout page lets the users see all order steps such as customer data, payment method, shipping method and order overview displayed on one page.
