With the lunch of Hyperfuse, NIKE aimed to re-energize NIKE NSW footwear business giving consumers access to NIKE’s most innovative and coolest product at Foot Locker.
I was involved in designing online communications materials, where the objective was to create awareness of the Hyperfuse launch while following their art direction taking advantage of their existing design elements and photography portfolio.
The Nike running shoe, feature Nike’s 360 max air unit, was an all-new innovative upper design which was released exclusively at Foot Locker doors in several color ways, neon green, solar red and blue glow, complimented by shades of grey and silver and blasts of reflective detailing in both men and women.
Visual design with AKQA for NIKE.
